ABOUT US
About BIMMER+
For the joy of driving, another way.
BIMMER+ is a Japanese BMW specialist, created for everyone who loves these cars. Making a BMW genuinely your own — we want owners everywhere to have that experience.
Our Story
No two BMWs are the same. There are as many ideal versions of a car as there are people driving them. We exist to take each of those visions seriously, one car at a time.
Our Mission
Make the time you spend with your BMW richer.
A BMW is not simply a way to get somewhere. The lift in your pulse every time you take the wheel, a corner that goes exactly where you put it, the sound the engine makes — each of those turns an ordinary day into something else.
BIMMER+ wants to deepen that pleasure. Our purpose is to deliver real value from Japan to the world — across borders, to everyone who loves these cars.
What matters is not chasing trends, and not simply standing out.It is that your BMW becomes the best car in the world to you.That single thing matters to us more than anything else.
What We Believe
01
An obsession with fitment.
With BMW, fitment shifts in surprisingly fine increments across model year, trim and specification. We do not accept "it should fit." We verify fitment car by car, and talk it through directly when that is what it takes. That unglamorous checking is the foundation of trust.
02
We see it through to the fitting.
Delivery is not where it ends. Through our on-site installation service, BIMMER+ comes to where the work happens. Fitted properly, finished cleanly, ready to use with confidence — we regard everything up to that moment as our responsibility.
03
Alongside the owner.
We were captivated by these cars ourselves. That is exactly why we understand what an owner means when they say what they want. The sale is not the end of it — from the first question through to after the fitting, we stay with you as fellow enthusiasts.
What we want to deliver is not a part.
It is the story you and your BMW have yet to write.
From Japan, To The World
A Japanese sensibility, for owners worldwide.
Attention to detail, an uncompromising view of quality, and the habit of thinking from the other person's position. We want to embody that distinctly Japanese seriousness about making things, in the form of a BMW specialist brand.
BIMMER+ supports multiple languages and currencies, and is open to BMW owners everywhere. Whatever the country and whatever the car, how we approach it does not change.Honest with every owner.
We intend to take this out into the world. There are no borders on loving these cars.
Take your car
to the next stage.